Moodify · 2025
Pharma & Health Care App
The Brief
A large pharmaceutical company invited us to take part in its innovation process, with the aim of predicting what medicine will look like in about 5 years.
The Problem
We have all experienced losing control of our emotions more than once. We have done things we are not proud of and experienced difficult moments that we did not know how to get out of.
Our Story
The year is 2030. Technology is already advancing — every teenager who turns 18 receives a chip implanted in their brain. The chip interfaces with the app we created, allowing control of emotions.
The chip reads brain waves and updates the app with emotion metrics in real time. The user can choose to control the emotion metric via the app, and the chip sends signals back to the brain.
Audience: ages 18+, financially capable.
Tools Used